The industry-standard editor, now with Firefly-powered AI features baked into the timeline.
Premiere Pro is the NLE most studios standardize on. In 2025-2026 Adobe layered Firefly AI into the workflow: auto-transcription, AI-driven color and audio cleanup, generative filler B-roll, and object-aware masking. It's not a generative video toy — it's a mature editor that quietly automates the tedious 80% so you can focus on the cut.
Who it's for: Professional and aspiring video editors who need a deep, extensible timeline and AI that accelerates post, not replaces it.
Auto-transcribe footage and generate captions in one click.
Firefly-assisted color matching and one-click audio cleanup.
Fill gaps with Firefly-generated filler clips (beta).
After Effects, Audition, and thousands of third-party integrations.
Premiere Pro remains the safe, deep choice for serious editing. The new AI features won't replace a skilled editor, but they shave hours off every project.