Automatic product analytics, no tracking plan required.
Heap auto-captures every click, tap, and pageview with no instrumentation upfront. You define the events you care about after the fact, which means you never realize we forgot to track that six months too late.
Who it is for: Product managers and growth teams who want answers without begging engineering to ship tracking code first.
Every interaction is recorded automatically, define events retroactively in the UI.
AI surfaces the journeys and drop-offs that most affect conversion.
Build funnels, retention, and path analyses by pointing, not coding.
Stream cleaned event data to your warehouse or BI tool.
Heap is the fastest way to get product answers when you do not have a tracking plan, or the engineering bandwidth to maintain one. Start free, lean on Illuminate for insights, and graduate to Amplitude only if you need deeper custom modeling.