The most flexible no-code automation platform

Make (formerly Integromat) is the visual workflow automation platform that power users choose over Zapier. Where Zapier is linear (one trigger, one action), Make is graph-based — build complex multi-branch scenarios with conditional logic, error handling, and data transformations. The visual canvas shows exactly what your automation does. 1,000+ app integrations, generous free tier, and significantly cheaper than Zapier at scale.

Who it's for: Operations teams, agencies, and technical marketers who need complex automations beyond simple Zaps. Also good for anyone who wants more transparency in their workflows than Zapier's black box.

Key features

🎨 Visual Canvas

Build scenarios on a drag-and-drop canvas. See data flow, branching, and logic visually. No more 'what does this Zap do again?' confusion.

🔀 Complex Logic

Conditional branching, error handling, iterators, aggregators, routers. Make handles what Zapier needs premium add-ons for.

🔌 1,000+ Integrations

Native apps for Google Workspace, Slack, Notion, Airtable, Stripe, HubSpot, and 1,000 more. Plus HTTP module for anything with an API.

💰 Cost-Effective Pricing

Charges per operation (each step in a scenario), not per task. Significantly cheaper than Zapier for complex workflows at scale.

The honest take

✓ What works

Visual builder is genuinely superior to Zapier's linear workflow
Handles complex logic that Zapier needs premium tiers for
Generous free tier (1,000 ops/mo is enough for personal use)
Way cheaper than Zapier at scale (per-operation vs per-task pricing)
HTTP module lets you integrate with anything that has an API

✗ What doesn't

Steeper learning curve than Zapier — visual builder is powerful but complex
Some integrations are less polished than Zapier's first-party ones
Documentation is technical — beginner-friendly tutorials are scarcer
No built-in AI features (though you can integrate OpenAI/Anthropic via modules)

Verdict

The right pick for anyone doing serious automation work. If you find yourself building complex multi-step Zaps with lots of filters and paths, you'll save money and gain capability by switching to Make. For simple 'when this happens, do that' workflows, Zapier's UI is friendlier.