The AI tool that adds captions, B-roll, and zoom effects to short-form videos in 2 minutes.
Submagic is the AI tool that takes a raw talking-head video and turns it into a viral-ready TikTok, Reel, or Short in under 2 minutes. It auto-generates animated word-by-word captions (the style made famous by Alex Hormozi, Ali Abdaal, and MrBeast), inserts B-roll based on what's being said, adds zoom effects on key moments, and trims silences. If you've spent 30 minutes in Premiere or CapCut cutting captions manually, Submagic is what you've been waiting for.
Who it's for: Content creators making TikToks, Instagram Reels, and YouTube Shorts. Especially useful for: coaches, podcasters, course creators, and anyone who records talking-head video and wants to ship faster.
Word-by-word animated captions. 50+ templates (Hormozi, Ali Abdaal, MrBeast styles). Customize colors, fonts, animation. 95%+ accuracy.
Detects keywords ("AI tools") and inserts relevant B-roll from a stock library. Or upload your own B-roll library.
Detects key moments and adds 1.2x-2x zoom on the speaker's face. Mimics the editorial style of high-end creators.
Removes 'um', 'uh', and dead air. Saves 15-30% runtime. Optional.
Auto-transcribe + translate. Create English video, generate Spanish/French/German captions in one click.
One-click publishing. Sets the right aspect ratio, adds the right metadata.
| Plan | Price | What's included |
|---|---|---|
| Free | $0 | 3 videos/mo, 2-min cap, 10 captions styles, watermark |
| Starter | $16/mo | 30 videos/mo, 5-min videos, 50+ caption styles, no watermark |
| Growth | $30/mo | Unlimited videos, all styles, priority processing, B-roll library |
| Pro (team) | $58/mo | 3 seats, brand kits, API access, priority support |
If you publish 10+ short-form videos a month, Submagic pays for itself in the first week. The auto-captions alone save 30 minutes per video, and the B-roll + zoom features make mediocre recordings look professionally edited. We recommend it for any creator doing 3+ videos a week. Light users (1-2 videos/month) should stick with CapCut's free auto-captions.